One-Size-Fits-All, But Looks Good on No One
Most of the fitness programs on the market today take a one-size-fits-all approach. The overweight office worker just starting out should follow the same exact routine as the advanced athlete? Yup.

There are two major problems with this approach, and it’s the reason why most programs on the market fail to produce real results:
- The program is not appropriately matched to a person’s specific GOAL.
- The program is not appropriately matched to a person’s specific LEVEL.
FITNESS ROUTINES SHOULD COME IN DIFFERENT SHAPES AND SIZES. BECAUSE PEOPLE DO.
The market for “fitness that works for anyone” is large, and many DVD makers and group exercise instructors have pushed this approach for years. The problem is, this market is non-existent, despite what the infomercial makers have trained us to believe.
Many uninformed trainers make the same mistake:
- The boot camper who has you do every gut-busting drill he can think of just because he’s so darn tough.
- The meathead or fitness diva who has you train 4 hours a day and “squat til you puke”.
- The functional guy who has you do every complex exercise on a balance ball, even though you have no need to function like a circus performer.
Are you working out to impress people or get results? ”Getting your butt kicked” is much different than a properly targeted and progressive plan—one that actually helps you gradually develop your gluteal muscles, for example, if that’s what you’re going for.
FINDING THE RIGHT LEVEL EQUALS REAL RESULTS.
That’s where GAIN is different. Not only does it match your training program to your goals, time parameters and available equipment, but it also matches your program to your training level.
We have 5 different user levels, and we’re building progressions into each one, which means we have the right programs for you—from complete beginner to advanced athlete, and everyone in between. And we’re constantly tuning and tweaking our levels and workout recommendations, based on real workout data.
Don’t misunderstand us, your workouts should be challenging, but within the confines of the appropriate level. And we’ll work with you to progress you as you “level-up,” introducing new, more advanced exercises, adding reps and volume and intensity, but only when you’re ready. You’ll “learn as you do,” and eventually you end up a fitness expert yourself.
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I totally agree with your NOT ONE SIZE ALL training principles, our calorie and protein expenditure alone varies so much person to person then you add ability and dedication makes it very hard to put all in a box and label it dont you think?
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