GAIN FITNESS LAUNCHES DIGITAL TRAINER STORE

Expanded Platform Offerings Drive Massive 2,000% Growth in January; 2M GAIN Users have Completed More than 4M Workouts

SAN FRANCISCO, CA—(January 29, 2013)—GAIN Fitness, the ultimate mobile-digital personal trainer, has announced five new trainer apps over the past five weeks, and today released their new trainer marketplace pages on gainfitness.com. The company plans to release a new trainer app each month going forward.

GAIN’s emphasis on new, customizable content created by top fitness industry experts, delivered via the GAIN iOS app, is part of the company’s focus on creating the ultimate digital fitness platform; an “iTunes for Fitness.”

GAIN saw a huge surge in downloads and user workouts in January, with over 2,000% growth, driven by new product launches and New Year’s resolutions. To date, GAIN has more than 2M users who have sweated through more than 4M trainer-quality workouts.

The GAIN platform now gives users the opportunity to download diverse workout packs within the app, with celebrities, trainers, and organizations offering the latest training styles, including weight-lifting, bodyweight training, yoga, cross-training, sport-specific training, pilates and even circus arts. The workout content, which includes real voice instruction from the expert creators, can be downloaded directly into the GAIN app, where users access cross-platform features to help motivate their fitness—dynamic scheduling, workout streak, performance data and social sharing.

The new GAIN platform officially launches today, with 8 different trainer apps to-date, including the following:
·      “Basketball Pro Digital Trainer” by P3 (Peak Performance Project)
·      “Circus Strength, Pilates, Athletic Intervals” by Method Yoga
·      “Shockwave Protocol” by Dangerously Hardcore
·      “Road Warrior” by Nate Miyaki
·      “Butterfly Yoga” by Pattie Stafford
·      “CoreWheels” by CoreWheel Fitness

GAIN will continue to add content in the form of premium apps frequently.

“One of the core benefits of our platform is blending features of mobile computing—tracking, analytics, and multimedia consumption—with real-world tools like gyms, yoga mats and ab rollers, to help people achieve their fitness goals. Technology has made everyone a lot busier and more sedentary, we want to turn that around and use it as a force for greater good.” said Nick Gammell, founder and CEO of GAIN Fitness. “We create apps in partnership with top trainers and fitness brands that emphasize goods, gear, workouts, and programs. The personalization with respect to an individual’s body, goals, time and resource constraints is really amazing. Our apps eliminate every practical excuse for not having the body you want even the most limiting time and resource constraints.”

“We’re building a platform that opens up more opportunity to trainer partners by giving them distribution to a wide user base, and gives our users more targeted and specific workouts to choose from,” continued Gammell. “The personal training industry has historically been limited to people with time and money; we want to make fitness available to anyone with a smart phone and a few bucks.”

The personal training industry is a $7B industry in the US alone and is estimated to grow 30% over the next five years. The average annual spend of a person using a personal trainer is $1,400. GAIN Fitness users have generated over 4M workouts to-date; and on average, GAIN Fitness customers spend $25 each. The company predicts that, with theirs and other new technologies coming onto the market, over 40M US adults will have personal trainers by 2020, a 700% increase and about the same number as US adults who now have gym memberships.

GAIN’s most recent partner is Reed Taylor, who leads bootcamps at Equinox in San Francisco and developed “Method Yoga” after leading international teacher trainings with It’s Yoga for more than a decade. “We are at the cutting edge, where the most transformative content meets the newest technology,” says Reed. “I waited to launch Method Yoga until I found an app partner that has the capability to deliver my content just like I would with my students. To build people from where they are now to advanced levels in a progressive way using modern insights and technologies on devices they’re using every day. No one else is doing it like this. We have the same vision. I couldn’t be more pleased working with the GAIN team.”

To workout with GAIN Fitness, go to: gainfitness.com or download the app in the iTunes App Store: https://itunes.apple.com/us/app/gain-fitness/id441646808?mt=8.

About GAIN Fitness
GAIN Fitness launched in 2011, joining complimentary, fast growing fitness technologies like Nike+, Wii Fit, FitBit and Runkeeper. GAIN partners with cutting-edge fitness experts to deliver personalized, time-efficient workout experiences that fit into busy lifestyles.

Based in San Francisco, GAIN is a small team of designers, developers and data analysts that includes two former Google employees, a former NASA developer, a serial entrepreneur and a body hacker. GAIN is supported by investors and advisors from Google, YouTube, Facebook, PayPal, Crunch Fitness & TRX Training.