The GAIN team just returned from the
IHRSA Fitness Convention down in Los Angeles. We saw endless rows of shiny new machines, fitness equipment, and toys that filled up the showroom floor. As I strolled down the aisles, I realized this is one of the major problems with today’s fitness industry.
REASON #1 YOU’RE NOT HITTING YOUR FITNESS GOALS:
Too many fitness enthusiasts, or gyms for that matter, focus on acquiring the latest and greatest fitness PRODUCTS, and not on implementing intelligently designed PLANS. If you can’t get results with a good old-fashioned dumbbell, that $5,000 hydraulic machine (fitness model included) probably won’t do the trick either.
BUYING A FITNESS PRODUCT DOESN’T AUTOMATICALLY = RESULTS:
As a trainer, I often get asked, “What do you think of X product?” My reply is always the same, “It depends on the program behind it.”Whether it’s a band, ball, or something more cutting edge, resistance is resistance. You can get terrible results or great results with any of them — well, maybe not all of them — if you shake your weight more than twice, you’re simply playing with it. But it’s the plan that truly makes the difference.
A GREAT RECIPE BRINGS ORDINARY INGREDIENTS TO LIFE:
A good coach ensures you get the most out of your fitness products, whatever they may be. He assesses a client’s current status and goals, analyzes the tools they have access to, and designs a plan accordingly.Not everyone can afford to pay the top dollar for high quality private training. That’s why the GAIN app was created — to give consumers the much needed guidance they are lacking. It’s a digital personal trainer that gives you a focused plan of action. Think about it this way: Filling your shopping cart with a bunch of groceries is meaningless. It’s only when you get an awesome recipe from a top chef, and then follow it to the best of your abilities, that you create some culinary magic.
THE PRODUCT AND GAIN PLAN ALLIANCE:
Don’t misunderstand us. There are some phenomenal fitness products out there. As a matter of fact, GAIN was working hard behind the scenes, forging partnerships to eventually introduce you to some of these cool, new tools.What did these companies see as the value of the GAIN app? You should have seen their faces light up when we demo’ed it for them. We can give you targeted programs that will help their products actually produce RESULTS. The scammers are one thing, but the smart equipment manufacturers know that even a great product without a targeted plan is useless.
So are you still just wandering through the gym doors, considering what to do? Or buying infomercial products that are collecting dust? Download the app, and get a GAIN Plan going today. You’ll thank us later.
